This stuff is worth it. I have a pretty thick beard so I need all the help I can get keeping it soft and manageable, and this shampoo is a key component to my maintenance routine. I use it twice a week and does its job. It also lasts a LONG time, so don't be scared by the price. I've had one bar for months, just don't let it get hit with direct water in the shower so it doesn't run off and this bar will last. A little goes a long way.